Hi, I'm Laura
I help data teams gain visibility, drive influence in their role, and become impossible to replace.
I believe that communication skills paired with technical skills are the most powerful combination.
That's how I built my own career from Analyst to Head, and that's how the analysts I work with are driving influence in their roles.

AI has changed the role of data teams entirely.
In today's AI world, data has never been faster or easier to access.
But data is useless without action.
Companies need data teams that have the confidence and skills to tell a story with data that compels and influences action.
Human skills such as relationship building, communication and influence will be what distinguishes an AI agent from strategic human roles.
This is the transformation that Adaptive Assets delivers:
The shift from execution to strategic leadership.
I'm Laura, here to transform ICs from order-takers to trusted advisors.
The most impactful work I ever did wasn't at my desk - it was in front of clients and in the room with executives.
When I learned how to connect my work to business outcomes, I delivered more impactful results. And ultimately, I felt more fulfilled in my role.
I teach data teams the skills that are always ignored in Data Academies but are the exact skills that get them in rooms with clients and executives.
With over 10 years in analytics and working alongside C-suite execs, I understand the way analysts think. I also understand how executives make decisions.
My training puts skills like critical thinking, communication and influence into the context of the analyst role.
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